What→

Rebuilding a Main Street from the Inside Out.

Proformus is partnering with John Boner Neighborhood Centers and 10 East Arts to develop a corridor strategy for East 10th Street, one of Indianapolis's oldest and most storied commercial spines, now at the center of a convergence of public investment, cultural district designation, and community-driven planning.

Our work translates decades of neighborhood advocacy into a spatial framework the corridor can build from: existing conditions analysis, assessed value and land use mapping, catalytic site identification, infill housing pro formas, and development scenarios that show what smart-density, community-controlled growth looks like on real parcels with real numbers. At the center of the strategy sits the Rivoli Theatre, a 1927 landmark whose restoration is funded not by a single grant but by a portfolio of small mixed-use buildings that generate a self-sustaining endowment — twelve buildings, zero rezoning, a theatre that funds itself by Year 8.

This collaboration reflects a conviction we share with our partners: that corridor strategy should not just analyze conditions but change them. By connecting infill housing, traffic calming, arts-based placemaking, and school safety into a single legible system, the East 10th Street Corridor Strategy helps a neighborhood that has endured decades of disinvestment see what its next chapter looks like — and who gets to write it. →