Proformus was founded on the idea that cities are constantly evolving systems, and that planning should evolve with them. The ThinkLab is where we explore the concepts, frameworks, and provocations that shape our work behind the scenes. It’s a space for questioning assumptions, testing bold ideas, and sharing the theories that inform our practice.→
Here, we dive into emerging models like PlayWays, Hyperlocal Parcels, and our ethos of four-dimensional planning. Ideas born from real-world challenges and refined through dialogue, research, and imagination. Some of what you’ll find are early provocations; others are frameworks already reshaping how we plan, design, and build. This page is currently under construction so stay tuned.
PlayWays →
Inspired by Mexico City’s hidden trails, PlayWays are tree-lined promenades that connect parks, encourage play, and bring life back to underused medians. What if our streets invited us to linger, explore, and connect?
The Future of Retail→
Our cities face an urgent need to rethink commercial land use, advocating for smaller-scale, flexible, and context-sensitive retail typologies that integrate with residential neighborhoods and support local entrepreneurship. From adaptive reuse strategies to zoning reform and incremental development, this work reflects our firm’s broader belief: that good planning liberates potential, fosters economic resilience, and builds places people love.
Let’s talk!
Your city isn’t boring, so why should your planning be? Let’s plan better, for better places. For us.