We are Proformus →

Unlocking ways to build the future.

Our Company

We help cities, developers, and neighbors (hey — that's you!) translate vision into action through planning, development strategy, and a healthy appetite for big thinking.

Our work runs from the data that explains a neighborhood to the zoning, feasibility, and design work that moves it forward. We clear the path to what comes next. →

Who we work with →

Services

Our Approach

Real Estate Developers

Cities & Towns

Institutions

Nonprofits & Community Orgs

Corporations

Neighborhoods

Services

What We Do →

We bridge gaps between vision and implementation. Our philosophy of “Flexiblicity” means translating complex realities into clear, actionable strategies that empower both people and place through a nimble and realistic approach.

  • We engage with joy to understand neighbors

  • We make sense of the data.

  • We work with neighbors to improve quality of life

  • Architectural diagram of multi-unit residential buildings and parking, showing dimensions, floor counts, and property measurements.

    We help zoning work for you

  • Illustration of a city street with bike lanes, crosswalks, and sidewalks. Details include pedestrians, cyclists, a bus, bicycles, street signs, a church, a dental office, flower pots, and streetlights, with blue outlining for buildings and infrastructure.

    We help districts find their future

  • Diagram comparing emergent neighborhood development with planned megaprojects showing building types, parcel combinations, and ownership structures.

    We help developers think creative

  • Diagram of various building types categorized as shop, work/make, live/BnB, and live, with illustrations of structures including retail shed, studio/gallery, office studio, loft unit, live/work space, dingbat ADU, garage/flex space, greenhouse, granny flat/cottage, single-family, duplex, fourplex, and single-stair multifamily.

    We help understand what fits into a community

  • A 3D floor plan of a future micro-retail space with color-coded sections for shops, coworking, micro manufacturing or artists, office, fresh products, and admin or bath areas, including restroom icons and a legend.

    We help rethink underutilized retail

  • Illustration of a lively urban neighborhood with people walking, riding bicycles, and cars parked along the street. There are small houses, a music studio, trees, and a container with plants. People are engaged in various activities like carrying bags, talking, and watering plants, with dogs present in the scene.

    We reimagine overlooked assets

  • Colorful street scene with pedestrians, cyclists, parked cars, and storefronts on a bright day. A zebra-striped building is visible on the right, with signs indicating a museum and a speed table. Trees and street lamps line the sidewalks.

    We illustrate your big ideas

  • A map showing Memphis development heat map with points indicating projects, overlaid with a graphic of a raised arrow symbolizing upward movement, and icons representing education, healthcare, and housing. The map highlights economic development along Beale Street and The Edge area.

    We help map where development should go

  • Colorful two-story houses with trees, green lawns, and a driveway with trash bins in a suburban neighborhood.

    We rethink infill housing

  • A lively outdoor shopping area with pedestrians, cyclists, and pet owners. There are trees, benches, a cafe, and a thrift market. Signs indicate 'Winding Creek' and 'Cultural Trail'. The scene is bright and inviting.

    We help energize mixed use corridors

Approach

How We Do It →

Data & Storytelling

→ transforming demographic, spatial, and market data into clear narratives that align stakeholders, ground decisions in evidence, and build the case for change.

Public Engagement

→ designing inclusive processes that surface community priorities, build trust, and turn resident input into shared direction.

Entitlement & Zoning Strategies

→ navigating entitlements, streamlining permitting, and shaping zoning to align with goals and unlock approvals.

Feasibility Studies

→ analyzing market fit, financial potential, and regulatory pathways to reduce risk before commitments are made.

Urban Design Guidelines

→ shaping built form, public realm, and design quality to protect character and enhance long-term value.

Housing Prototypes

→ testing attainable, incremental housing theories that fit the scale and fabric of existing neighborhoods.

Subarea, Neighborhood & District Plans

→ structuring phased, place-based frameworks that guide intentional, coordinated growth.

Tactical Placemaking

→ deploying small-scale, low-cost interventions that activate sites and build early momentum.

Learn more about our approach here.

Selected Works

What We’re Up To →

View Portfolio
IN PROGRESS // 10th Street Corridor Study // Indianapolis, IN, USA

IN PROGRESS // 10th Street Corridor Study // Indianapolis, IN, USA

IN PROGRESS: Mass Ave Next Vision Plan // Indianapolis, IN, USA

IN PROGRESS: Mass Ave Next Vision Plan // Indianapolis, IN, USA

10th Street Street Calming // Indianapolis, IN, USA

10th Street Street Calming // Indianapolis, IN, USA

Urban Farms Toolkit // USA

Urban Farms Toolkit // USA

Zoning Code // Rockville, MD, USA

Zoning Code // Rockville, MD, USA

IN PROGRESS // Northwest Landing Vision Plan // Indianapolis, IN, USA

IN PROGRESS // Northwest Landing Vision Plan // Indianapolis, IN, USA

Infilling Carolina // North Carolina, USA

Infilling Carolina // North Carolina, USA

Mall-to-Village Model // USA

Mall-to-Village Model // USA

Playways // Think Lab

Playways // Think Lab

We’ve Worked With →

Who

The image displays a logo with the words 'Carolina' in navy blue text above 'FORWARD' in white text on an orange background.
Logo for ZONE CO with the tagline 'Better Codes Make Better Places' and small decorative plus signs in different colors
Seal of Rockville, Maryland featuring two lions with shields, an eagle, and the words 'Rockville, MD' and 'Founded upon a rock'.
Colorful graphic with the words 'Mass Ave' and 'Cultural Arts District' in bold, stylized text on a multicolored background.
Logo of up&up with a stylized house and smiley face
Colorful logo for 'Area 2 Farms' with bold green, yellow, and teal text
Logo for Northwest Landing neighborhood in Bloom, featuring a clock surrounded by colorful flowers and the neighborhood name curved around the top and bottom.
Logo of Downtown Indy Alliance with stylized orange shapes and dark blue text
Logo of Indianapolis featuring a red brick building with a clock tower, with text 'Est. 1897 Indianapolis Creators Innovators Makers' around the circle.
Chatham Arch Historic District logo with a stylized arch and bold white text on a dark green background.
Garrison Frazier logo with stylized blue moon graphic and black and gray text.
Meticulous logo with the words architecture, interiors, planning, and urbanism underneath.

How can we build together?

Great places don’t happen by accident — they are co-created. Proformus bridges the gap between policy, design, and the built environment. Whether it's a single lot or a neighborhood master plan, we help you make place happen. Let’s talk. →