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Visualizing Rockville’s New Zoning Code.

Proformus partnered with ZoneCo to assist the City of Rockville, Maryland in launching its new, citywide zoning code—a once-in-a-generation update aimed at making development regulations more intuitive, visual, and people-centered.

Our task was to create a compelling set of graphics that translated dense technical language into a clear visual system, one that communicates how Rockville’s neighborhoods can evolve with clarity and confidence. Working closely with ZoneCo’s planning team, we designed a suite of diagrams, maps, and illustrative typologies that bring the code to life showing how form, frontage, and scale work together to shape livable streets and connected communities.

This collaboration underscores our shared belief: that zoning should not just regulate but inspire. By making the code visual, accessible, and engaging, Rockville’s new zoning framework helps residents, developers, and city staff alike see what good growth looks like and how to achieve it. →